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Tackling the Turkish F2P Market


Mario Baumann (UOL BoaCompra)

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<p>The Turkish economy has shown remarkable performance with its steady growth over the last eight years and is now recognized as a booming emerging market within the games industry. The market is dominated by PC games, particularly free-to-play models and MMO’s. Access to broadband facilities by businesses and consumers has been seen as a vital factor in the economic growth of a country in recent years. The deployment and adoption of broadband technologies in Turkey will increase productivity levels in turn fueling economic expansion. Additionally, the demographic of Turkey has encouraged banks and telecommunication companies to choose Turkey as the test bed for the latest mobile payment systems, which essentially turn a phone into an extension of the wallet. Sixty two million Turks own a mobile phone, a startling statistic given that an estimated 40 % do not have a bank account. Mario Baumann, Head of Business Development for UOL BoaCompra’s expansion into EMEA, will discuss how to properly monetize and market games for this complex market, drawing on real-life examples from the company's launch of big titles from partners including VALVE, Oasis, Gametolia and Good Game Studios.</p>
Audience adressed: 
- Game developers - Business development executives - Payment managers

The audience will learn about the following:

- An overview of the Turkish game market
- Profile of the Turkish gamer and user behaviors
- Growth trends and forecast of changes to the market
- Types of games that appeal to Turkish gamers
- How to properly monetize and market your game in Turkey

Session Type: 
Biz Development
Experience level adressed: 
R6 Tallinn (OG)

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