The audience will gain insight on building and running a small studio, investment, design, marketing and strategy as appropriate to todays video games company that is not mobile focused.
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James will talk about the start of Born Ready Games, where they came from 2 years ago and how they did a management buy-out. He will then move on to why Strike Suit Zero came about and how key decisions were made on its design. He will talk about the release, marketing and then the updates and other versions and then go on to discuss getting on to next-gen console and what that experience has been like. Finally James will talk about his vision for Born Ready and how we are in a golden age for being in the games industry in his opinion.
Audience adressed:Game Developers, Executives, Journalists – anyone interested in building a studio, making games and strategizing.
Experience level adressed:Intermediate
Room:R2 Asgabat 1 (EG)