The audience will learn how to create successful advertising campaigns for their mobile app or game and acquire loyal users. These marketing efforts are costly and only with real tracking (in-game) you can focus your efforts and budget on the best performing channels and optimize your spending to get a positive return on investment.
On the other hand, someone who wants to capitalize on an existing user base and generate revenues with Ads on their mobile app will discover the newest formats of Native advertising. Mobile advertising has been copied from the web with tiny banners or intrusive full screen Ads. Today successful Ad formats are native, and actually engaging and add value to the user experience rather than intrusive.