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PROSPECTIVE OF INTERNATIONAL GAMING: Mainstream or no Stream. Defining the course of the games market (12:00-14:00)

Speaker(s):

Jens Bussmann (Google)
Anne Beuttenmueller (Niantic Labs)
Dr. Klemens Kundratitz (Koch Media Gruppe)
Martin Hubert (Ströer Digital Group)
Hemant Madan (Amazon)
Michael Boniface (Reloaded Productions)
Alison Beasley (Lincoln Beasley PR)

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<p>This Session starts with a presentation of Jens Bussemann and Anne Beutenmüller who presents the latest developments at the Google Cloud Platform and at Niantic Labs. The presentation is followed by a Keynote from Hemant Madan who presents the just launched Amazon Fire TV. After his Keynote Hemant joins the discussion panel “Mainstream or no Stream. Defining the course of the games market”. Among others, this panel discusses the following topics: How will games be monetized in the near future? Which are the new tools to do so?, Which role does advertising and branded entertainment play in the next generation of games business?, What are the strategies of AAA developers to compete with mobile and free to play business models?</p>

Session Moderator

Alison Beasley
Audience adressed: 
Executives, Publishers, Developers, Journalists, Service Providesr, Marketers, Technology and Middleware developers
Takeaway: 

Learn about the plans of the international service and platform providers for the games industry

Session Type: 
Panel
Track: 
Biz Development
Experience level adressed: 
Beginner
Room: 
R0 Moskau1 (OG)
Room: 
R2 Moskau2 (OG)

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