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<p>Evolving a mobile games brand to success: How RR was developed from a solo game with little monetization to a highly profitable multiplayer game with international success. Klaas Kersting, founder and CEO of flaregames, details the story of developing both titles, illustrating mistakes in RR1, the learning that derived from them and how everything was implemented to make RRII a better game. This is part-post-mortem, part making-of, part best practice in marketing, monetization and game design.</p>
Audience adressed:Everyone interested in development, brand management and saucy industry stories.
Basics of brand management for a mobile f2p games brand
Interesting industry stories
Insight into a mobile dev studio
Experience level adressed:Intermediate
Room:R0 Moskau1 (OG)