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Session Information

Mobile Games Marketing – Have we reached the tipping point?

Speaker(s):

Tung Nguyen-Khac (ProSiebenSat.1 Games)

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<p>With more than 85% of the smartphone and tablet owners playing mobile games, the question is pervasive of ‘how to address this mass market with the different marketing tools’. But generating new customers is just one side of the medal, player retention and winning back churned players is a key factor for sustainable success in a fast paced market. This talk asks the question: “Have we reached the tipping point in (mobile) games marketing?” by looking at the different marketing parameters – and their interdependences: Which marketing methods can help extending the lifetime of a product? How does TV influence the digital marketing channels? Can TV campaigns support the up sale among existing players?”</p>
Audience adressed: 
(Mobile Games) developers, marketeers, marketing experts, journalists
Takeaway: 

A clearer picture on how to sucessfully market mobile games by utilizing the different marketing channels and understanding their interdependences.

Session Type: 
Talk
Track: 
Communications
Experience level adressed: 
Expert
Room: 
R2 Asgabat 1 (EG)

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