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Mandatory changes in games marketing to compete in 2014 games publishing


Marian Härtel (Law Office of Marian Härtel)

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<p>During the course of online gaming, both mobile and browser based, marketing for games have changed considerably, but mainly adopted to market developments. The session will review the history of games marketing, its importance, lighting the changes in the industry it enabled and and prevented and advise on chances and hurdles of different types of marketing, including performance and brand marketing as well es the cross over to PR. More important though the session will cover the recent difficulties that comes up with marketing browser games and mobiles games, how to overcome the massive competition, and present alternatives to pure CPA/CPI marketing, covers advantages and disadvantages of using agencies and will try to hint on neccessary steps, that game developer will have to make in marketing, in order to be successfull and more important, profitables, with the coming challenges in 2014 games publishing.</p>
Audience adressed: 
Business Development people in the games field.

How to react and change internal and external marketing in order to be able to compete in 2014 with the flood of new competitors.

Session Type: 
Biz Development
Experience level adressed: 
R2 Moskau2 (OG)

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