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Health Games: Trend, Buzz or Serious Opportunity ?


Arwed-Ralf Grenzbach (Conflutainment GmbH)

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<p>Health Games: Trend, Buzz or Serious Opportunity ? Five reasons to get into Health Games ! From pervasive exergaming to designing games for chronic disease management; Games to fight cancer and to enjoy therapy. This talk is defined to focus on the changing nature of health and the changing nature of games in the health field. This talk bridges producing, game development and commercial strategy by delivering a few fundamentals, touching gamification and the obstacle by research of clinical practice. Examples from the US, Canada and The Netherlands will amplify the relevance for game developers and publishers in 2014 and beyond.</p>
Audience adressed: 
Both, developers primarily on IOS, Android and browser, and commercial people to think about any shift in new businesses.

1. Health Games might evolve to a huge international business in 2015 and beyond.
2. Cooperation with universities, pharmaceutic industry and research is imperative.
3. Key drivers of game concepts and platform strategy are both, medical scientists and game producers.
4. Health Games are on the way to receiving more social and scientific attention since the beginning of the Games for Health Movement.
5. A wide range of opportunities is given for mobile developers.

Session Type: 
Biz Development
Experience level adressed: 
R6 Tallinn (OG)

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