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The Great Divide: Successful Games PR in Europe vs. US


Alexa Mann (InnoGames)
Dennis Heinert (InnoGames)

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Dennis Heinert (Head of PR) and Alexa Mann (International PR Manager) of InnoGames share their experience creating a global brand for the developer and publisher via PR. With the help of local agencies, the two contributed to the international coverage the company has today, and learned many things along the way. This session focuses on the cultural differences one can expect when creating and managing PR campaigns in the US and Europe. Some topics that are covered include: proximity to advertisement, press tours vs. press events, journalist expectations, and language style.
Audience adressed: 
Start-ups and smaller companies looking to expand their PR on an international level.

Audience members come away with realistic expectations and PR tips for entering new European markets and the US. The audience learn to determine when and how to manage international PR campaigns locally versus centrally, and how to incorporate cultural differences into PR planning.

Session Type: 
Experience level adressed: 
R2 Moskau2 (OG)

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