Session Information

Games and new booming Latin America market

Speaker(s):

Michelle Pereira Jakobs (TrafficCaptain )

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With over 280 million Internet users, more than the whole United States alone, LATAM is becoming the new big player for the gaming business. The region is expected to reach 450 million users in the upcoming years. Understanding its local culture and differences is the key factor to make business in that region. The session will help developers to better understand particular issues of LATAM market such as unique players´ behavior or cultural differences between countries. Attendees will learn the specifics of user acquisition in the region and what needs to be considered for localization of the game.
Audience adressed: 
Game Developers, ad networks, Websites and every Person that is interested in knowing more about the Latam market.
Takeaway: 

The session will help developers to better understand particular issues of LATAM market such as unique players´ behavior or cultural differences between countries. Attendees will learn the specifics of user acquisition in the region and what needs to be considered for localization of the game.

Session Type: 
Talk
Track: 
Biz Development
Experience level adressed: 
Intermediate
Room: 
R5 Vilnius (OG)

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