Session Information

The Future of F2P – a fireside chat with Kabam’s Andrew Sheppard

Speaker(s):

Andrew Sheppard (Gree)
Gunnar Lott (Visibility Communications)

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Kabam, the leader in the western world for free-to-play (F2P) core games has grown from a 30-person operation to more than 650 employees in less than four years and has had record growth more than doubling year-over-year gross revenue in 2013. In this fireside chat, Kabam’s Studio President Andrew Sheppard will explore how Kabam’s massive growth was achieved and how the company has positioned itself as a powerful brand in mobile gaming. Attendees will gain insight into the strategic development cycle of mobile games and where the F2P industry is headed.
Audience adressed: 
The presentation will be focused on game developers and will also offer insight to general gaming industry peers.
Takeaway: 

Attendees will gain insight into Kabam’s strategic development cycle of mobile games and hear Andrew’s perspective on where the F2P industry is headed.

Session Type: 
Talk
Track: 
Biz Development
Experience level adressed: 
Beginner
Room: 
R2 Asgabat 1 (EG)

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