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Session Information

Can Games develop a multi billion Licensing and Merchandising Business like Film, TV, Music and Sports?

Speaker(s):

Knut Bergel (MUSTERBRAND )
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Will Licensing and Merchandising EVER become a serious Revenue- Stream for Games? An overview of the global entertainment licensing business: - Structure and value chains - Comparison by entertainment segments: Games, Film, TV, Sport und Music - Management expectations, threats and other nonsense - Market development and forecast -Q&A
Audience adressed: 
Any IP holder
Takeaway: 

Having fun and providing audience a dense overview of the global licensing and merchandising market and opportunies for games and digital entertainment IP´s

Session Type: 
Talk
Track: 
Biz
Experience level adressed: 
Expert
Room: 
R6 Tallinn (OG)

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