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Session Information

Better Decisions in Mobile User Aquisition


Joel Berger (Google)
Tobias Knoke (Google)

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<p>In mobile gaming there is a simple truth that the lifetime value of a user should always exceed the user aquisition cost. However this rule is not always simple to execute in real life. This session will explore how to track the performance and optimize for increased ROI. By using different conversion types and combining data from in-game metrics, the conversions can be optimized for specific target groups that have proven profitable. In the course of the session, a few new Google products will be showcased along with best practices on advanced lead and user generation.</p>
Audience adressed: 
Developers, Marketing, General Management

How to make user acquisition profitable.

Session Type: 
Biz Development
Experience level adressed: 
R2 Moskau2 (OG)

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