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Session Information

Advertising targeted at kids

Speaker(s):

Dr. Christian Rauda (GRAEF Rechtsanwälte)
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Advertising which is specifically targeted at kids has to stick to certain rules. The session explains the details by discussing concrete example cases of banner ads and other advertising. As a lot of game companies focus on minors when pitching their services, they need to know which lines not to cross. The talk will feature German, but also European cases and examples. Participants will take away guidelines for their own advertising in the future.
Audience adressed: 
people in charge of marketing
Takeaway: 

Concrete guidelines how to design campaigns targeted at kids.

Session Type: 
Talk
Track: 
Legal
Experience level adressed: 
Beginner
Room: 
R5 Vilnius (OG)

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