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As the free 2 play gaming market matures and becomes global many developers are eyeing up the huge potential user base in the BRIC countries (Brazil, Russia, India and China). However, to date, very few European developers have managed to make significant inroads into these massive but complex markets. Tim Nilsson, Managing Director of glispa, is in a unique position to share insights into these markets based on their extensive work in these markets. Tim will share glispa's learnings based on these experiences and recommend marketing tactics and strategies for developers hoping to break into BRIC markets.
Audience adressed:Developers and publishers
The audience will learn about trends in BRIC countries (Brazil, Russia, India, and China).
Experience level adressed:Intermediate
Room:R6 Tallinn (OG)