Founder & CEO
Founder & CEO in ZeeRabbit Inc., an in-app brand marketing and app monetization channel. ZeeRabbit is setting a new trend in mobile advertising. Yoanna covers overall business development, vision, and strategy. By end 2013 ZeeRabbit reach is over 7 million devices over a year period mainly in Russia. The company is now looking to launch in major European markets starting with Germany.
Prior to ZeeRabbit, since 2006 Yoanna founded and managed Investment Advisory Group, a private boutique investment and consultancy firm with offices in Moscow and New York. IAG’s client portfolio accounted for more than $200 million FDI into the Russian and CIS market.
Yoanna has a MA in Commercial Diplomacy from the Monterey Institute of International Studies in California, and BBA with concentration in International Marketing from the Anderson School of Management in Albuquerque, New Mexico. Yoanna’s long standing fascination with technology started with work on marketing for nuclear cities and work at the International Atomic Energy Agency in Vienna, and over the years shifted to mobile.
ZeeRabbit is a mobile marketing channel that instead of banner ads delivers moments of rich media content in a form of meaningful brand rewards and branded engagement to app users. ZeeRabbit has a US Patent-pending & Russia Patent-granted normalization algorithm that evaluates behavior in-app & cross apps combined with user basic profiling, uses data to make brand reward decision.