Thorsten Unger is a serial entrepeneur and an expert in digital media. He is the founder of Wegesrand, a consulting company focusing on digital innovation. As executive director of the association of the German gaming industry GAME, he campaigns for the industries’ interests with reference to the meaning of games in an economic, social, political and cultural context. He also founded Zone 2 Connect, one of the leading providers of serious games and gamification in Germany. At Target Games he is responsible for business and strategy development. Thorsten Unger is consulting the German government, institutions and companies as well. He is a key-note speaker for games-related topics and has published contributions in several books. Together with his long-time companion André Bernhardt he founded Target Games.