Stefan Schuster is Managing Director of mm sports alongside his shareholding partner Gregor Lentze since 2007. Between 2003 and 2007 he was responsible for the development and the sales of the FIFA commercial program as FIFA’s Head of Sales and Business Development. Before that he was responsible from 2001 onwards for the successful development of FIFA’s digital media strategy as their Head of New Media. From 1995 to 2001, Stefan was a shareholder and Director of Business Development and Sales at Germany´s first listed „multimedia agency“ Kabel New Media AG where he was responsible for clients such as ISL Marketing AG, the ATP Tour, ProSieben/Sat.1 and Siemens. He is a graduate of Stuttgart Media University in industrial engineering. Stefan is married with 2 children (7 and 4) and lives in Munich.