There are very few people who have successfully crossed the TV and online divide but Simon is one of them. He has had leadership roles in broadcast media and online companies and has founded B2C as well as B2B businesses. Prior to iQU, Simon held senior positions at Spil Games (worldwide operator of global network of social and casual gaming platforms) and 2WayTraffic (owner of the ‘Who Wants To Be A Millionaire’ franchise and now a Sony Pictures Entertainment company). Previously, he was Co-Founder and Managing Director of Rose Bay Media Company, a TV game-show specialist IP creation company whose formats were sold to 24 countries worldwide. In 2008, together with Reinout Te Brake, he co-founded iQU and was the company's CCO until 2012, helping to establish it as the leading marketing and intelligence partner for games companies – as part of the Executive Team he now focusses on growing the company’s international AAA corporate and business partnerships. He is also Managing Partner of JWR Ventures where he provides multi-vertical IP and format exploitation consultancy as well as seed investments to third parties; lastly he sits on the Advisory Board of GameOn – a public/private investment programme and fund helping to accelerate growth in the Dutch online and mobile games industry.
iQU™ delivers value added marketing solutions that empower game developers to execute effective player Acquisition, Retention and Monetization (ARM). Our expertise comes in optimizing the complete gamer journey and marketing funnel. iQU understands cross platform games marketing, provides cloud based Games Analytics Tools and executes User Acquisition (UA). UA solutions are performance based (CPx) via global media partnerships and advanced (re)targeting. UA is optimized via in-house platforms which are also provided to clients on a Software as a Service basis (SaaS). Solutions are provided and being used by early stage game companies as well as global leaders like Electronic Arts, Wargaming, MAG Interactive, Kabam, NextGames, GrandCru and Ubisoft. iQU acquired cross-platform game analytics company HoneyTracks in August 2014.