Simon has had leadership roles in broadcast media and online companies and has founded B2C as well as B2B businesses.In 2008 Simon co-founded iQU and was the company's CCO until 2012, helping to establish it as the leading marketing and intelligence partner for games companies – as part of the Executive Team he now focusses on growing the company’s international AAA corporate and business partnerships. He is also Managing Partner of JWR Ventures where he provides multi-vertical IP and format exploitation consultancy as well as seed investments to third parties; lastly he sits on the Advisory Board of GameOn – a public/private investment programme and fund helping to accelerate growth in the Dutch online and mobile games industry.
iQU is the preferred marketing partner for growing mobile and online games. Our experience and integrated solutions deliver high quality players and connect with premium sources of traffic and media, fuelling global growth for game developers and publishers. We focus on partnerships which connect games with the right audience maximizing campaign results, installs and recoup. Our expertise, global publisher network and cross platform approach ensures successful and long-term relationships.