Robert J. Wallace is principal of Strategic Alternatives, a consulting enterprise providing service to the electronic games industry. Robert is a member of AIAS, IGDA and Advisor Emeritus of GDC Europe (Cologne). Formerly, Robert was Chief Strategy Officer at Ensemble Studios and managed the sale of that company to Microsoft. Before that he spent over 20 years in managing high-tech start-up companies in Silicon Valley.
Strategic Alternatives has been providing business and marketing strategy, positioning, infrastructure development, publisher relationship, and acquisition/divestiture counsel to game developers and publishers for over 18 years, including many successful self-publishing projects for developers in transition from over-dependence on retail-box projects with publishers, and managing 5 successful developer acquisitions.