Peter Heinrich entered the game industry in 1991, developing flight simulators on the Amiga. 3D games for PC and consoles followed, then some of the earliest graphical MMOs and social games commercially available on the Internet. Peter went indie to develop casual games with three cofounders, bootstrapping their first game studio, then launching a second with VC backing. Following the acquisition of that company, Peter moved on to develop games for the nascent mobile market. Now a Developer Evangelist for Amazon, Peter helps other game makers integrate mobile game services, optimize their code, and get their products noticed.