Joost van Dreunen
Joost is co-founder and CEO of SuperData Research, a market research firm specialized in digital, mobile and online games. As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the games industry. Anticipating the shift to digital games early on, he founded SuperData in 2009. Today SuperData is a leading games industry researcher, building on a unique dataset of digital point-of-sale data encompassing the online purchases of almost 37 million online and digital gamers. Clients include publishers such as Activision/Blizzard, Bandai-Namco, Electronic Arts, Microsoft, SEGA, Square-Enix, Ubisoft, Wargaming.net and Zynga. Joost is a recurrent speaker at major industry events such as GDC and Casual Connect, and is regularly quoted in both industry publications and mainstream press. In addition to his business adventures, Joost teaches at the NYU Game Center and Stern School of Business. He lives in the East Village in New York, with his wife Janelle and son Maximus.
Founded in 2009, SuperData is the leading provider of market intelligence on free-to-play and digital games. By collecting behavioral data directly from publishers and developers, SuperData identifies key trends, establishes revenue estimates, and analyzes market changes for popular online games, including MMOs, mobile, and social games. SuperData publishes industry-relevant key performance indicators. Using our proprietary data set—pulled directly from publishers and developers—on millions of paying digital gamers, we establish monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues. Customers use our data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts, and better understand their audience’s wants and needs. SuperData’s client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.