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Jan Willem Huisman


Creative Director

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Short CV

Jan Willem Huisman (1967) obtained his master degree in interaction design in ‘96 at the Royal College of Arts, London. He founded IJsfontein in 1997, a company specialized in Playful Learning. With IJsfontein, Jan Willem‘s work consists of conceptualisation, gamedesign and non-lineair scripting. With his broad vision on play and learning he is an international speaker.


IJsfontein designs and develops playful (digital) learning based on the belief that people are naturally curious and intrinsically motivated to develop themselves. Examples include a serious game or gamification project for the purposes of personnel training, interactive experiences for museums, or cross-platform digital methodology for primary education.

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