Director of Business and Product Management
Born in Japan and raised in Finland, Emmi has been in the gaming industry since 2004. During her time at Sulake, the makers of Habbo, she set up the teams to harness user insights and BI as a means to drive game development. Seven years later Emmi joined Digital Chocolate to head their Product Management and Analytics functions. The following two years she lived in Guildford, UK, where she hired and led teams running Product Management, BI, CRM, Community and Player Support at Lionhead Studios. Her latest position is with Microsoft Studios as Director of Business and Product Management. Emmi is driven by transforming player data and analytics into actionable insights, and to develop the user experience to reflect the target group’s needs – not forgetting to balance the audience’s expectations with business objectives. Her background is in business management, from which she holds a Master’s degree. She has also studied Computer Science and Social Psychology at the University of Helsinki.