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Bob Heubel


Developer Evangelist, Haptics

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Short CV

Bob Heubel is a haptic technology evangelist with Immersion Corporation specializing in helping developers implement what is known as force-feedback, tactile-feedback or rumble-feedback effects.

He holds a number of patents in the field of Haptics and has spent more than fourteen years working with developers, carriers and hardware OEMs to design and program tactile sensations into game and interaction experiences. You may have felt some of Bob’s work in Rockstar Games’ Grand Theft Auto: Vice City & Max Payne for Android.

Bob graduated from UC Berkeley in 1989 with a BA in English Literature.


Immersion is the leading innovator in haptics (aka “touch feedback”) technology.  With Immersion’s Haptic Development Platform, Android game developers transform the UX by adding realistic vibration effects to their apps. The Haptic SDK includes sample code, tech forum, over 120 predesigned haptic effects complete with an effect preview app for testing, and a conversion layer that ensures that touch effects are optimized across all Android handsets. Since its release in 2011, consumers have installed over 100 million Android games using Immersion’s Haptic SDK. Learn more at

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