Head of Marketing EMEA
Anne Beuttenmüller joined Google 9 years ago. After more than 6 years working in Ad Sales, consulting for media, creative and performance agencies, she joined Google’s internal startup Niantic Labs. When 2015 Niantic Inc. became an independent company she decided to leave Google to join Niantic, Inc. and now she is responsible for product marketing across EMEA. Anne is a passionate Ingress and Pokémon GO Player, mother of two and lives with her husband in Hamburg, Germany.
Niantic, Inc. builds mobile real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic, Inc., spun out in 2015, with investments from Google, The Pokémon Company and Nintendo. The company’s immersive real-world mobile game Ingress has been downloaded more than 15 million times and is played in more than 200 countries and territories worldwide. Niantic, Inc., also developed and published Pokémon GO, the real-world Pokémon game for iOS and Android mobile devices that was downloaded more than 500 million times in its first two months. For more information on Niantic, please visit www.nianticlabs.com.