Al Yang

Bigpoint GmbH

Lead Game Designer

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Short CV

Al Yang is currently the lead designer of Shards of War at Bigpoint Games, where he was responsible for the vision redesign that transformed Merc Elite into Shards of War. He was previously a combat designer on Playstation All-Stars Battle Royale and was at THQ China before that, spearheading East/West F2P online game design for the Chinese market. Having worked at development studios across three different continents, he is especially interested in global cultural influences on design, both as a developer and an avid player.

Bigpoint GmbH

Our mission Our objective is to create fun and unique virtual game worlds which are graphically impressive yet playable in a browser. We want to develop games that people across the planet can identify with and can play with their friends. Bigpoint.com is a web 2.0 game portal with a community of more than 340 million players. The extreme flexibility of browser games sets them apart due to the fact that they can be played wherever Internet is available. This is an important growth market in which the main stockholders of Bigpoint GmbH, TA Associates and Summit Partners, are investing. Our business model We are a stand-alone online-game developer and publisher as well as content provider for media companies and publisher. At Bigpoint.com, all of our online games can be played for free directly in the browser. By selling virtual items to players, we make it possible for them to advance quicker in the game. Thanks to our successful “Free-to-play – voluntary payment” business model, we are able to sell a wide range of virtual goods and additional features. These items and advantages can be used throughout the game to gain the upper hand on the competition but they are not necessary to succeed in the game. For example, players can buy new spaceships or more exotic animals for their zoo to further individualize their game experience. Company Since Bigpoint was founded it has grown strongly: With a portfolio of over 50 online games available in more than 25 languages, more than 1,000 global distribution partners and furthermore users in more than 200 countries we are today Europe´s leading online games developer and publisher and one of the biggest online games companies worldwide. In addition to the headquarters in Hamburg, we have offices for example in Berlin, San Francisco and Luxembourg. Our online games are building communities across the globe.

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