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The use of third party trademarks and products in games is attractive. This session outlines the legal pitfalls that come with it. It reveals that a lot of uses are indeed legal, but also addresses the lines which should not be crossed. The session is not abstract, but everything will be discussed by using concrete examples. At the end, developers will know how they can incorporate foreign trademarks in their games without asking the trademark holders.
Audience adressed:developers who are interested in incorporating third party products and trademarks into their games
Developers will know how they can incorporate foreign trademarks in their games without asking the trademark holders.
Experience level adressed:Beginner