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Session Information

A Test Driven Approach to Publishing a Mobile Game

Speaker(s):

Sebastian Knopp (Crucial Path Ltd.)
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Tests and experiments can improve publishing efforts significantly. Since speed is the only variable that a developer can truly control, the amount of tests has a huge impact on the success rate. This session will explain how you can utilize tests and experiements to create and grow a successful game.
Audience adressed: 
Game developers... - who have little to no budget - already released one or two games on mobile or are planning to do so - who are self-publishing Game publishers... - who are looking for an agile approach to market mobile games - who want to improve the performance of their UA campaigns
Takeaway: 

- What can be tested when developing a mobile game?
- How can it be tested?
- Which tools and services can be used to test it?

Session Type: 
Talk
Track: 
Marketing
Experience level adressed: 
Beginner

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