Session Information

Stop Paying for Ads - A look at Alternative User Acquisition Strategies


Jiri Kupiainen (Matchmade)
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A look at how developers use nontraditional channels to build their audience both before and after launch. A few example cases of how developers have used influencer marketing, social media, Twitch etc. to spread the word about their game.
Audience adressed: 
This audience is addressed at anyone thinking about user acquisition - ranging from solo developers to big publishers. It's low on marketing lingo and three letter acronyms.

The audience will walk away from the session with a broadened view of user acquisition (not just buying display ads) as well as some ideas they want to try with their next game.

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Experience level adressed: 

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