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Sports marketing and sponsor acquisition – how eSports can profit from established structures


Stefan Schuster (mm sports)
Felix Welling (VFL Wolfsburg)
Christian Kresse (ENPE Media Agency)
Arne Peters (ESL - Turtle Entertainment)
Jan-Hendrik Heuschkel (Freaks 4U Gaming)
Dr. Maximilian Schenk (BIU - Bundesverband Interaktive Unterhaltungssoftware e.V)
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Companies outside of the IT world are becoming more and more aware of the global phenomenon that is eSports. How are global organizations reacting to the success of eSports in terms of potential investments? How can eSports publishers and league operators attract a more diverse field of sponsors? These questions and more will be discussed in this panel, featuring marketing professionals and key players from the classic sports world. Moderation: Dr. Maximilian Schenk (BIU)
Audience adressed: 


Session Type: 
PR / Marketing / Community
Experience level adressed: 
Time slot: 
2016-04-18 17:00
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