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Session Information

The Relevance of Influencer Marketing


Camille Martinache (nevaly)
Fabian Mario Döhla (Schade.)
Annick Vins (Ubisoft)
Michael Albertshauser (GameInfluencer)
Peter Smits (PietSmiet UG & Co. KG)
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The panel will discuss how influencers can make a difference to the success of your game - and how it won't. It'll look at the do's and don'ts, share best practises, experiences and cost estimations. The panel will also discuss where to find "your" influencers and how to fit them into your games' marketing-mix.

Session Moderator

Michael Albertsha...
Audience adressed: 
Developers, Publishers, Marketing, Community Management

Understand why and how you should use influencers for your game.

Session Type: 
Experience level adressed: 

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