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Portfolio Power: How Tivola is Strategically Building a Cross-Promo Ecosystem of Casual Animal Games


Bjoern Bergstein (Tivola Publishing)
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With over 50 million downloads based on more than 200 different apps (including different versions), we are still alive in the mobile market. Focused on a portfolio full of animals helps us to survive among the big players. Let us talk about a portfolio driven business strategy with all the pros and cons.
Audience adressed: 
CEOs and founders of smaller to medium games companies

- Pros and Cons of a focused portfolio driven strategy
- To use this strategy one must be willing to commit longterm
- Best practices of UA within your own portfolio

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