Session Information

Monetization and Legal Limits


Kai Bodensiek (Brehm & v. Moers)
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Successfull monetization always requires an emotional connection to the game and the gameplay. However, such elements in game design and marketing are not a legal wild west. Quite to the opposite advertising laws, youth protection and unfair trade provisions provide multiple limitations for game designers and monetization experts. Can you really show a crying child when you ask the player to buy an extra live, is it viable to confront a consumer with special offers that are only valid for minutes?
Audience adressed: 
Game designer, monetization experts, legal advisors

The audience shall gain an overview on limitations for monetization marketing based on unfair trade and youth protection provisions. Since often these mechanism seem innocent they can quickly breach strict EU provisons.

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Experience level adressed: 

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