Session Information

How eSports is transforming a tv broadcaster

Speaker(s):

Arnd Benninghoff (MTGx Digital Ventures)
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Given the constant growing importance of the eSports phenomenon, traditional TV broadcasters are advised to look into the competitive gaming scene and challenged to adapt their strategies in order to attract a young, digital native audience. With his experience as CEO of MTGx Digital Ventures at MTGx Modern Times Group, chairman of the board at ESL – Turtle Entertainment and former Chief Digital Officer for Digital & Adjacent at ProSiebenSat.1 Media AG, Arnd Benninghoff will deliver an exciting insight into the question of how eSports is transforming a TV broadcaster.
Audience adressed: 
TBA
Takeaway: 

TBA

Session Type: 
Talk
Track: 
other
Experience level adressed: 
Beginner
Time slot: 
2016-04-18 13:00
Room: 
Channel 5

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