Session Information

In Future, Your Game Will Be the Audience's Hobby


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Whether you're making a commercial game or a work of art, you are looking for more than just a single, successful launch. In future, games will be hobbies that never close - with ongoing audience engagement in everything from the fiction to the behind-the-scenes details. Learn how the changing media landscape is creating new opportunities and formats for game developers everywhere.
Audience adressed: 
Producers Game designers Community managers Studio heads Studio owners Publishers Business development executives

The takeaways can be divided into 5 main goals, each of which will be illustrated with a number of tools to reach that goal:
1.Longest possible launch window (never ends! always on!)
2.Players creating value for each other
3.A lasting network of returning users
4.Multiple revenue sources
5.A company that grows in value, even if first game isn’t a hit

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