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Session Information

Current Game Industry in China- the Next Gen Pan-Entertainment


Shirley Lin (Nexway)
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The game sector in China has been going through rapid changes on its course to capture the ever growing appetite of the domestic market while retaining relevance in the global landscape. The level of risk taking and creativity in its various approaches of business model are pushing the term "Pan-Entertainment" to the main stream. We will look into these phenomenon from a high level so as to understand the market opportunities for the western game developers.
Audience adressed: 
Those interested in the Chinese game sector.

Insight in the ever changing Chinese game sector and appropriate business models.

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Experience level adressed: 

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