Game publishers have to look into a new market, which might looks not easy to enter due to the regional characteristics. Find out what you have to take care of and which mistakes you should avoid in case you don't want to just burn budgets.
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Presenting MENA Mobile gaming market, and focus on the do and don't when publishing/localizing game to the market, using our last game (Kingdoms online) which launched last month, as an example
Audience adressed:European developers and publishers looking to set up partnerships or start-ups in the MENA region, localization providers, companies or individuals interested in being part of the development of the games industry in the region.
Experience level adressed:Intermediate