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Game marketing is tricky and knowing what to avoid is just as important as knowing what to actually do. So to put a twist on your regular guides and marketing manuals I am going to focus on pitfalls rather than safe passages of game-focused communication. All of it regarding planning activities, creating content & promoting modern indie titles.
Audience adressed:Game marketing people, publishers as well as self-sufficient indie devs interested in planning & implementation of game-oriented campagins.
Short recepie on what not to miss in terms of marketing your game on current market.
Experience level adressed:Intermediate